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Product And Service Attributes Related To Marketing Western Nursery Stock Item Info

Title:
Product And Service Attributes Related To Marketing Western Nursery Stock
Creator:
Makus, Larry D.; Foltz, John C.; Guenthner, Joseph F.; Tripepi, Robert R.
Date Created (ISO Standard):
1993-06
Description:
This paper presents results of a 1990 survey of western garden center and landscaping businesses. The objectives of the research were; 1) to assess the relative importance of selected product and service attributes offered by nursery stock growers and wholesalers (referred to as plant suppliers), and 2) determine whether or not the market for nursery stock can be segmented by specific buyer characteristics.
Subjects:
land use marketing regional economics labor productivity
AgEcon Search Subjects:
Land Economics/Use Marketing Community/Rural/Urban Development Productivity Analysis
Series:
Agricultural Economic Research Series
Source Identifier:
aers93-05
Type:
Text
Format:
application/pdf
Contributing Departments:
Department of Agricultural Economics and Rural Sociology

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Source
Preferred Citation:
"Product And Service Attributes Related To Marketing Western Nursery Stock", Agricultural Economics Research Series, University of Idaho Library Digital Collections, https://www.lib.uidaho.edu/digital/aers/items/aers145.html
Rights
Rights:
In Copyright – Educational Use Permitted. Digital reproduction rights assigned to University of Idaho Library by donor/contributing institution/source (as applicable). For more information, please contact University of Idaho Library Special Collections and Archives Department at libspec@uidaho.edu.
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