Mingei Undo (民藝運動・民芸運動)
The Japanese Folk-Craft Movement. Founded in 1926 by writer and intellectual Yanagi Soetsu and potters Hamada Shoji, Kawai Kanjiro, and Tomimoto Kenkichi, this movement advocated for the reinvigoration of rural craft traditions and the incorporation of traditional Japanese aesthetics into the design of everyday objects (Brandt 1996:9; Crueger et al. 2006:19; Jones 2014:143).