TO: University of Idaho Students, Faculty and Staff
FROM: Scott Green, President
DATE: Dec. 8, 2021
SUBJECT: Wishing Our CMO Well
Please join me in thanking Teresa Koeppel, our chief marketing officer, for her dedicated and successful service to the University of Idaho. In her tenure here, she led brand evolution to build a solid foundation for telling the story of a university on the rise.
By deploying an integrated strategy across audiences and goals, University Communications and Marketing drove successful storytelling through events, recruitment and reputation development and is poised to continue to elevate messaging to drive key goals.
Teresa’s last day at our university is Friday, Dec. 31. She will be moving back to the Seattle area for better access to specialized healthcare and an opportunity to serve Swedish Medical Center Foundation as the vice president of marketing and communications.
A national search will begin in early 2022 for her replacement. In the interim, John Barnhart, senior director of marketing and creative services, and Jodi Walker, senior director of communications, will co-lead the unit.
I have tremendous respect for the work Teresa has done and for the strong position UCM is in to create the narrative of the capital campaign. Metrics don’t lie and the marketing metrics in UCM have, across the board, increased across all measurable indexes under her leadership. Thirteen months of dedicated work produced the strong marketing foundation required to support brand growth well into the future. We have built momentum and that momentum will elevate our story — a great story of exploration, impact, purpose and wellbeing.
Thank you, Teresa, for your leadership.
Scott Green
President
president@uidaho.edu
uidaho.edu/president