Theses and Dissertations Collection

The extent of the client’s involvement in the aesthetic component of architectural design is traditionally limited to responding to a set of options presented by the architect. This has been the prevailing practice at both the micro-level (client-architect) and the macro level (architect-stakeholder). In principle, the elicitation of client, or community, preferences with respect to elements of design before the design process begins would allow resulting designs to be more pertinent to the client’s aesthetic preferences. However, for a preference model to be useful, the results derived must be valid, reliable, and easily integrated into an established design process.This study employs multiple regression analysis to derive a useful quantification of preference, relating to a single select element of design (proportion) from a virtualized choice model presented to presumptive architectural clients.